At her fibreglass composite panel manufacturing facility, Samantha Massey helps transform raw materials into the vehicles that carry people’s dreams of adventure and exploration across Australia, combining technical expertise with a deep understanding of customer aspirations.

The manufacturing business owner has created a successful operation that serves both industry and individual DIY enthusiasts.

“I tell them I make people’s dreams come true,” said Samantha. “We manufacture fibreglass composite panels for the transport industry, but we also supply DIY customers. So if you wanted to build your own caravan or RV, you can come to us, and we basically can provide you with a big kit like an IKEA kit.”

Samantha’s manufacturing journey began in 2003, following an unexpected path from administrative roles to leadership.

“I started as a receptionist and someone identified my ability for systems and organisation. I started working in their quality assurance team, and that kickstarted my career in manufacturing,” said Samantha. “I left the business and went and worked for another manufacturer. I really enjoyed that process of raw material becoming a finished good.”

The contrast with non-manufacturing work reinforced her passion for the tangible nature of production.

“I went and worked in a service based business and it was terrible. It was boring. Because the problems didn’t seem real,” said Samantha.

For Samantha, manufacturing is about more than just production—it’s about creation and transformation, aspects she emphasises when introducing young people to the industry.

“I think one of the downsides when people think about manufacturing is they think they’re going to be on a production line, pushing a button. Look for creation. Manufacturing has that really human component to it.”

The most rewarding aspect of Samantha’s work is seeing their products enabling adventures and experiences for customers across the country.

“Aside from all the mum and dads who get to live out their dream, the next biggest one would be getting back to the community and seeing your products in those remote locations,” said Samantha.

As a business owner, Samantha has faced gender-based assumptions that challenge her expertise despite her position.

“It’s very condescending to be told, ‘Oh, you actually do know what you’re talking about.’ Or being asked, ‘Is there someone technical who can help me?’ when I own the business,” said Samantha. “I own the business, you’d want to think I know what I’m talking about.”

Looking ahead, Samantha has ambitious plans to expand manufacturing capabilities within Australia.

“We’ll be bringing injection moulding into Australia… we’re planning to expand our manufacturing here. That’s the exciting part as an entrepreneur, you just never know what tomorrow is holding,” said Samantha.

Her advice for aspiring manufacturers centres on persistence, networking, and maintaining a positive attitude in the face of challenges.

“Keep every contact detail of the person you meet. Contacts are the most important part of a business journey. Ask for help and be kind.”

Through her business, Samantha demonstrates how manufacturing can combine technical expertise with human aspirations, creating products that enable people to fulfill their dreams while contributing to Australia’s manufacturing capabilities.